Chasm Companion: A Fieldbook to Crossing the Chasm and...

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Chasm Companion: A Fieldbook to...

Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado

Name: Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado
ISBN: 9780066620558

Paul Wiefels

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Originating from the work of The Chasm Group, a strategy-consulting firm serving technology based companies; this fieldbook focuses on theories of high technology marketing strategy development combined with execution. Wiefels (a founding partner of The Chasm Group) describes a life cycle model of business and market growth from the early small market of ''visionary'' customer, through widespread acceptance, to the final implementation of a given product.

Категории:

Business & Economics

Год:

2002

Издание:

1st

Издательство:

Harper Paperbacks

Язык:

english

Страницы:

327