فناوری اطلاعات در مدیریت: دگرگونی سازمان ها در اقتصاد دیجیتالی

From Shanghai to San Francisco, IT is playing an increasingly vital role in helping organizations gain the competitive advantage around the globe. That's why the Fifth Edition of Information Technology for Management offers a global perspective on how IT is transforming business. In this comprehensive, up-to-date Fifth Edition, Efraim Turban, Ephraim McLean, James Wetherbe, and new coauthor Dorothy Leidner present late-breaking developments in the field, as well as a new chapter on Global Interorganizational Systems. IT's About Transformation: The text focuses on how organizations operate and compete in the digital economy, and how IT can assist this transformation. The new edition also features increased strategy coverage. IT's Current: The Fifth Edition introduces new research, current examples and case studies, and updated reference materials. IT's Managerial: The text's strong managerial orientation makes IT relevant and interesting to business students. Technological topics are conveniently covered in six technology guides at the end of the text.