Strategic Issues in International Retailing: Concepts and...

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Strategic Issues in International...

Strategic Issues in International Retailing: Concepts and Cases

Name: Strategic Issues in International Retailing: Concepts and Cases
ISBN: 9780415343718

John Dawson, Roy Larke, Masao Mukoyama

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This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.

Категории:

Business & Economics

Год:

2006

Издание:

Издательство:

Routledge

Язык:

english

Страницы:

232

ISBN 10: